Transform Your Swimming in 12 weeks
Join this popular program in 2018 and see the improvement you can make to your swimming in under 3 months!

  • Do you want to swim more efficiently?
  • Do you want to swim faster?
  • Do you want to be a better triathlete swimmer in 2018!?

Improve swimming skill

The course develops your skill by giving you a range of fundamental drills at the right time in your development.

Develop fitness

The course is structured in 4 week blocks.  Your fitness will develop through progressive overloading followed by recovery.

Develop swim strength

Once your endurance and skill has got a head start, the course sessions will include elements to make you stronger.

Become a Better Swimmer

Use the next 12 weeks to become a different swimmer. You HAVE to make the most of this time. 

Make a change.  Don't waste these 12 weeks!  Use the time you have AND this course to make a change!  Put improving your swimming at the top of your agenda!

REFUND GUARANTEE:   if you don't think it will work for you we will give you your money back if you tell us within 30 days!

Is this for me?

This program is for triathletes that wish to improve their triathlon swim times.  There are 2 levels of program to follow but both require you to get to the pool 4 times a week - can you do it?  Level 1 swimmers will be currently swimming 400m in more than 8 mins - you will start with 4 sessions of 1200-1600m.  Level 2 swimmers, swimming 400m in lessthan 8 mins, will start with 4 sessions of 1800 - 2500m.

We recently came to the end of our October Transform Your Swimming in 12 weeks program and everyone submitted the times for their final swims.
We were totally amazed and delighted by our most improved swimmer from this group, who took an awesome 2 mins and 57 secs off her 400m time.
At the beginning of the program this athlete swam her 400m in 10:10 mins - 12 weeks later her 400 m time was 7:13!
A simply fantastic transformation!

In our current Transform Your Swimming 12 week program, we have two athletes who, within the first eight weeks of the program, have improved their threshold pace by 10-15 seconds per 100 metres.
We are expecting to see some fantastic final swim times from this group!

Also by  Stroke Builder Swim App
Stroke Builder is the definitive guide to swimming front crawl and correcting faults using swimming drills. The app features videos narrated by our own Great Britain Olympic triathlon coach Dan Salcedo. It is an invaluable tool for developing swimmers and coaches alike.


How it works and what you get

Sessions by email

You will receive your sessions every 4 weeks by email as pdf files.


Bi-weekly emails that include HD video clips on what to do.


No more guesswork! 4 structured sessions every week and monitoring every 4 weeks.

You are not alone

Join our Facebook group of other Transformers!  Who will see the biggest improvement?

Swim stroke analysis

20% discount on Stroke Analysis Sessions at our Swim Stroke Clinic in Kent.

Coach hotlline!

Phone access to an experienced Level 3 BTF qualified coach to discuss progress and problems

Course Content

You will need:
a) to get a pull buoy and kick board or borrow from the pool
b) to have the commitment and availability to swim 4 times a week
c) access to a 25 m pool (could use a 20 m pool but not ideal)

Getting ready

Block 1

Focus is on Balance and Streamlining.  These are the fundamental elements of a good swim stroke.

For Level 1 swimmers the focus will be on Breathing and Kicking.  For Level 2 swimmers focus is on Catch and Pull.  Both levels include elements of strength development.

Block 2

Block 3

Level 1 swimmers will be begin to develop their Catch and Pull, while continuing to  work on  streamlining and developing strength.

Level 2 swimmers continued focus on Catch and Pull but with emphasis on strength and speed.

Who are coaches? is the leading coaching company in the UK, delivering swim, bike and run coaching via online training programs, training day camps, overseas camps and one-to-one sessions.  The highly qualified coaching team  includes former elite athletes such as Richard Jones and Andrea Whitcombe as well as GB Olympic coaches Dan Salcedo and Bill Black, experienced BTF coaches Liz Scott, Duncan Scott, Dean Hughes, Mike Redshaw, Thom Phillips and Ashleigh Ahlquist. has been providing coaching for athletes of all levels of fitness and ability from first time triathletes through to seasoned professionals and elite performers since 2008.  Visit for more details.

Rich Jones Head Coach
Level 3 BTF Coach, former elite Ironman athlete.
Elite triathlete coach
Multiple Elite National Champion

Dr Liz Scott

BTF level 3 coach.  Coach to Age Group World and European Championship qualifying athletes.  Represented GB at Age Group World Championships. 

Andrea Whitcombe

Olympian and Commonwealth Games silver medallist on the track. 

Top 8 in 3 World Triathlon Championships - 4 podium placings in World Cups.  Now Welsh Academy coach, Welsh National 10k Champion.

Dan Salcedo

Head Coach 2008 Olympic Games Elite coach to 2 Olympians, 2 World Champions, 5 European Champions and 10+ National Champions

Coaching Plans and Pricing


as one off payment
30 day money back guarantee

  • sessions by email as pdf
  • 4 swim sessions per week
  • HD supporting videos
  • sessions tailored to ability
  • email support from qualified coaches
  • monitoring and motivation


£30 pcm

try this out for just £5

  • sessions by email as pdf
  • full training plan
  • bike and run sessions
  • 12 week swim focus
    4 sessions per week
  • email support
    find out more